{"id":10270,"date":"2026-08-10T14:38:04","date_gmt":"2026-08-10T12:38:04","guid":{"rendered":"https:\/\/maissen.com\/?p=10270"},"modified":"2026-08-10T15:02:52","modified_gmt":"2026-08-10T13:02:52","slug":"oyster-story","status":"publish","type":"post","link":"https:\/\/maissen.com\/en\/oyster-story\/","title":{"rendered":"Oyster Story"},"content":{"rendered":"<div class=\"rx-image rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom show-mobile-desktop\">\n    <div class=\"inner_wrapper fullwidth\">\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-m126233-0015_first_oyster_octagonal_1926_2604_0001_ecirgb-landscape-scaled.jpg\"  class=\"img-desktop\" alt=\"\"\/>\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-m126233-0015_first_oyster_octagonal_1926_2604_0001_ecirgb-portrait.jpg\" class=\"img-mobile\" alt=\"\"\/>\n    <\/div>\n<\/div>\n\n<div class=\"rx-introtext rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom align_horizonal\">\n    <div class=\"rx-two-columns inner_wrapper large\">          \n        <div class=\"rx-column\">\n              \n                        <h1 class=\"has-very-large-title-font-size\">Oyster Story<\/h1>\n                    <\/div>\n\n        <div class=\"rx-column\">\n                        <div class=\"rx-column-txt\">\n                <p><strong>It was born of Hans Wilsdorf\u2019s vision. The founder of Rolex sought to make the wristwatch an integral part of the technological innovations transforming society at the turn of the 20th century. One hundred years after revolutionizing the watchmaking world, the Oyster continues to expand, helping every wearer to pursue their personal goals.<\/strong><\/p>\n<p>Chronometric precision, waterproofness, and self-winding: these three key challenges and fundamental watchmaking achievements would cement the success of a visionary and forge the destiny of a revolutionary watch.<\/p>\n            <\/div>        \n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"rx-textcomponent rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom text_align_centered text_style_defaut\">\n    <div class=\"inner_wrapper small\">\n        \n                \n                \n            <\/div>\n<\/div>\n\n\n\n<div class=\"rx-video rx-component bg-rx-sand-light  no-extra-padding-top no-extra-padding-bottom\">\n    <div class=\"inner_wrapper medium\">\n                            <iframe src=\"https:\/\/www.youtube.com\/embed\/RuvG8SD0aUw?feature=oembed\"  title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n            <\/div>\n<\/div>\n\n<div class=\"rx-image rx-component bg-rx-sand-dark extra-padding-top no-extra-padding-bottom show-mobile-desktop\">\n    <div class=\"inner_wrapper medium\">\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-hans_wilsdorf_founder_of_rolex_r2_rvb-landscape.jpg\"  class=\"img-desktop\" alt=\"\"\/>\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-hans_wilsdorf_founder_of_rolex_r2_rvb-portrait.jpg\" class=\"img-mobile\" alt=\"\"\/>\n    <\/div>\n<\/div>\n\n<div class=\"rx-textcomponent rx-component bg-rx-sand-dark no-extra-padding-top no-extra-padding-bottom text_align_left text_style_defaut\">\n    <div class=\"inner_wrapper small\">\n        \n                    <h2 class=\"has-large-title-font-size\">The challenge of precision<\/h2>\n                \n                    <p>In 1910, a Rolex watch was awarded a certificate of chronometric precision from the Official Watch Rating Centre in Bienne, Switzerland. This wristwatch was therefore proven to be as precise as a pocket watch, the benchmark at the time. A few years later, in 1914, the watchmaking world was astounded once more when another Rolex wristwatch received a \u2018Class A\u2019 certificate from Great Britain\u2019s Kew Observatory. This distinction had hitherto been generally reserved for hefty marine chronometers.<\/p>\n<p>Through these achievements, Rolex made a major contribution to the credibility of the wristwatch, which had previously been regarded as mere jewellery and highly unreliable in terms of accuracy. Having overcome the challenge of precision, Rolex turned its attention to designing a flawless armour to protect its movements.<\/p>\n                \n            <\/div>\n<\/div>\n\n\n\n<div class=\"rx-textcomponent rx-component bg-rx-sand-light extra-padding-top no-extra-padding-bottom text_align_left text_style_defaut\">\n    <div class=\"inner_wrapper small\">\n        \n                    <h2 class=\"has-large-title-font-size\">From Oyster to<br>Oyster Perpetual<\/h2>\n                \n                    <p>The invention of the Oyster in 1926 was a major breakthrough in watchmaking. The case, which was to lend its name to a wristwatch, was entirely waterproof and dustproof thanks to its system of screwing down the bezel, case back and winding crown against the middle case.<\/p>\n<p>This watchmaking revolution would be put to the test in 1927 when Englishwoman Mercedes Gleitze swam the Channel between France and England, spending over 10 hours in freezing seas. The watch that she wore \u2013 a gold Oyster \u2013 remained in perfect working order.<\/p>\n<p>The development in 1931 of a groundbreaking self-winding system, the Perpetual rotor, further enhanced the performance of Rolex watches. Precise, waterproof and now autonomous, the Oyster had become \u2018Perpetual\u2019.<\/p>\n                \n            <\/div>\n<\/div>\n\n\n\n<div class=\"rx-image rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom show-mobile-desktop\">\n    <div class=\"inner_wrapper fullwidth\">\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-first_oyster_octagonal_1926_2602_0004_ecirgb-landscape.jpg\"  class=\"img-desktop\" alt=\"\"\/>\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-first_oyster_octagonal_1926_2602_0004_ecirgb-portrait.jpg\" class=\"img-mobile\" alt=\"\"\/>\n    <\/div>\n<\/div>\n\n<div class=\"rx-textcomponent rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom text_align_left text_style_defaut\">\n    <div class=\"inner_wrapper small\">\n        \n                    <h2 class=\"has-large-title-font-size\">A living laboratory<\/h2>\n                \n                    <p>\u2018Performance under pressure\u2019: such was the philosophy of Hans Wilsdorf, who, in the wake of Mercedes Gleitze\u2019s achievement, entrusted Oyster watches to various explorers, scientists, athletes, pilots, seafarers, mountaineers and divers. These men and women were to test the reliability of Rolex watches from the highest peaks to the deepest oceans, turning our planet into a living laboratory. Their feedback allowed the manufacture\u2019s engineers to perfect Oyster watches and constantly improve them.<\/p>\n                \n            <\/div>\n<\/div>\n\n\n\n<div class=\"rx-image rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom show-mobile-desktop\">\n    <div class=\"inner_wrapper small\">\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-1927_mercedesgleitze-landscape.jpg\"  class=\"img-desktop\" alt=\"\"\/>\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-1927_mercedesgleitze-portrait.jpg\" class=\"img-mobile\" alt=\"\"\/>\n    <\/div>\n<\/div>\n\n<div class=\"rx-image rx-component bg-rx-sand-dark extra-padding-top no-extra-padding-bottom show-mobile-desktop\">\n    <div class=\"inner_wrapper medium\">\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-first_oyster_octagonal_1926_2602_0005_ecirgb-landscape.jpg\"  class=\"img-desktop\" alt=\"\"\/>\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-first_oyster_octagonal_1926_2602_0005_ecirgb-portrait.jpg\" class=\"img-mobile\" alt=\"\"\/>\n    <\/div>\n<\/div>\n\n<div class=\"rx-textcomponent rx-component bg-rx-sand-dark no-extra-padding-top no-extra-padding-bottom text_align_left text_style_defaut\">\n    <div class=\"inner_wrapper small\">\n        \n                    <h2 class=\"has-large-title-font-size\">A collection driven by<br>innovation<\/h2>\n                \n                    <p>Enhanced resistance to pressure and strong magnetic fields, graduated rotatable bezels, a second time zone&#8230; From the mid-1940s onwards, models multiplied, becoming increasingly specialized to meet a wide range of requirements. And so, from the first Oyster, a whole family of watches emerged. Each has set the standard in its category, and many have been hailed as icons of watch design.<\/p>\n                \n            <\/div>\n<\/div>\n\n\n\n<div class=\"rx-textcomponent rx-component bg-rx-sand-light extra-padding-top no-extra-padding-bottom text_align_left text_style_defaut\">\n    <div class=\"inner_wrapper small\">\n        \n                    <h2 class=\"has-large-title-font-size\">A commitment to the future<\/h2>\n                \n                    <p>The history of the Oyster is also marked by the many accomplishments of iconic Rolex wearers.<\/p>\n<p>The brand supports athletes whose expertise, rigour, technique, and ability to inspire younger generations have helped to shape the history of their sport. Rolex continues to demonstrate this commitment by partnering with the most prestigious institutions in the fields of equestrianism, golf, motor sport, tennis and sailing.<\/p>\n<p>This quest for excellence is also what drives the individuals championed by the Perpetual Arts Initiative, whose talent leaves a lasting impression on global culture. By supporting these masters of emotion, as well as the institutions where they perform, Rolex strives to preserve and pass on the fundamental human values it holds dear.<\/p>\n<p>This commitment to the future is also expressed through the Perpetual Planet Initiative, driven by those who share their expertise in order to tackle the environmental challenges of our time. Today, these changemakers build on the legacy of the early explorers, striving to increase our understanding of the world in order to find ways to protect it.<\/p>\n                \n            <\/div>\n<\/div>\n\n\n\n<div class=\"rx-image rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom show-mobile-desktop\">\n    <div class=\"inner_wrapper small\">\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-wim_2507jb_4152_r-landscape.jpg\"  class=\"img-desktop\" alt=\"\"\/>\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-wim_2507jb_4152_r-portrait.jpg\" class=\"img-mobile\" alt=\"\"\/>\n    <\/div>\n<\/div>\n\n<div class=\"rx-textcomponent rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom text_align_left text_style_defaut\">\n    <div class=\"inner_wrapper small\">\n        \n                    <h2 class=\"has-large-title-font-size\">The new Superlative Chronometer certification<\/h2>\n                \n                    <p>In 2026, Rolex is expanding the criteria for its Superlative Chronometer certification: resistance to magnetism, reliability and sustainability now join precision, waterproofness, self-winding and autonomy, bringing the total to seven pillars of excellence. The constant drive for improvement has always been at the heart of Rolex, and this philosophy is reflected in every one of its watches. One expression of this commitment to constantly pushing boundaries is the brand\u2019s ongoing quest for chronometric precision. This has led to the development of pioneering optical atomic clocks, giving the manufacture access to an unprecedented level of timekeeping accuracy. These cutting-edge, innovative tools are the new guardians of time at Rolex, and form part of the international network that establishes Coordinated Universal Time (UTC).<\/p>\n                \n            <\/div>\n<\/div>\n\n\n\n<div class=\"rx-image rx-component bg-rx-sand-light no-extra-padding-top no-extra-padding-bottom show-mobile-desktop\">\n    <div class=\"inner_wrapper small\">\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-elmt_2602stj_0002_ecirgb-landscape.jpg\"  class=\"img-desktop\" alt=\"\"\/>\n        <img decoding=\"async\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2026\/08\/rolex-oyster-story-elmt_2602stj_0002_ecirgb-portrait.jpg\" class=\"img-mobile\" alt=\"\"\/>\n    <\/div>\n<\/div>\n\n<div class=\"rx-keep-exploring bg-white\">\n    <div class=\"inner_wrapper\">\n        <h2 class=\"has-large-title-font-size\">Keep exploring<\/h2>\n        <div class=\"carousel-slider-outer 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height=\"520\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-discover-rolex-shoot_shop_geneva_retail_campaign_logo_pub-2-iso_01-landscape.jpg\" class=\"attachment-full size-full\" alt=\"official rolex retailer in Klosters - Maissen Klosters AG\" srcset=\"https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-discover-rolex-shoot_shop_geneva_retail_campaign_logo_pub-2-iso_01-landscape.jpg 780w, https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-discover-rolex-shoot_shop_geneva_retail_campaign_logo_pub-2-iso_01-landscape-300x200.jpg 300w, https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-discover-rolex-shoot_shop_geneva_retail_campaign_logo_pub-2-iso_01-landscape-768x512.jpg 768w, https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-discover-rolex-shoot_shop_geneva_retail_campaign_logo_pub-2-iso_01-landscape-490x327.jpg 490w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><div class=\"carousel-slider__caption\"><p class=\"caption\">Discover Rolex<\/p><\/div><\/a><\/div>\n\n<div class=\"carousel-slider__item\">\n\t<a href=\"https:\/\/maissen.com\/en\/discover-rolex\/rolex-watches\/\" target=\"_self\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2025\/05\/rolex-keep-exploring-rolex-watches-1945_oyster_perpetual_datejust_1802jva_m126333_0010_1802jva_002-landscape.jpg\" class=\"attachment-full size-full\" alt=\"rolex watches in Klosters - Maissen Klosters AG\" srcset=\"https:\/\/maissen.com\/wp-content\/uploads\/2025\/05\/rolex-keep-exploring-rolex-watches-1945_oyster_perpetual_datejust_1802jva_m126333_0010_1802jva_002-landscape.jpg 600w, https:\/\/maissen.com\/wp-content\/uploads\/2025\/05\/rolex-keep-exploring-rolex-watches-1945_oyster_perpetual_datejust_1802jva_m126333_0010_1802jva_002-landscape-300x200.jpg 300w, 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https:\/\/maissen.com\/wp-content\/uploads\/2026\/04\/rolex-watches-new-watches-2026-the-oyster-perpetual-41_m134303-0001-landscape_en-300x200.jpg 300w, https:\/\/maissen.com\/wp-content\/uploads\/2026\/04\/rolex-watches-new-watches-2026-the-oyster-perpetual-41_m134303-0001-landscape_en-490x327.jpg 490w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><div class=\"carousel-slider__caption\"><p class=\"caption\">New Watches 2026<\/p><\/div><\/a><\/div>\n\n<div class=\"carousel-slider__item\">\n\t<a href=\"https:\/\/maissen.com\/en\/discover-rolex\/rolex-accessories\/\" target=\"_self\"><img decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2025\/11\/rolex-accessories-cover-rolexcufflinks_2403jva_001-portrait-2.jpg\" class=\"attachment-full size-full\" alt=\"Rolex accessories-[Retailer Name]\" srcset=\"https:\/\/maissen.com\/wp-content\/uploads\/2025\/11\/rolex-accessories-cover-rolexcufflinks_2403jva_001-portrait-2.jpg 780w, https:\/\/maissen.com\/wp-content\/uploads\/2025\/11\/rolex-accessories-cover-rolexcufflinks_2403jva_001-portrait-2-300x200.jpg 300w, https:\/\/maissen.com\/wp-content\/uploads\/2025\/11\/rolex-accessories-cover-rolexcufflinks_2403jva_001-portrait-2-768x512.jpg 768w, https:\/\/maissen.com\/wp-content\/uploads\/2025\/11\/rolex-accessories-cover-rolexcufflinks_2403jva_001-portrait-2-490x327.jpg 490w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><div class=\"carousel-slider__caption\"><p class=\"caption\">Rolex accessories<\/p><\/div><\/a><\/div>\n\n<div class=\"carousel-slider__item\">\n\t<a href=\"https:\/\/maissen.com\/en\/discover-rolex\/watchmaking\/\" target=\"_self\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-watchmaking-2023-watchmaking-features-manifesto-still_digital_master_rgb-landscape.jpg\" class=\"attachment-full size-full\" alt=\"rolex watchmaking know-how - Maissen Klosters AG\" srcset=\"https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-watchmaking-2023-watchmaking-features-manifesto-still_digital_master_rgb-landscape.jpg 600w, https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-watchmaking-2023-watchmaking-features-manifesto-still_digital_master_rgb-landscape-300x200.jpg 300w, https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-watchmaking-2023-watchmaking-features-manifesto-still_digital_master_rgb-landscape-490x327.jpg 490w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><div class=\"carousel-slider__caption\"><p class=\"caption\">Rolex Watchmaking<\/p><\/div><\/a><\/div>\n\n<div class=\"carousel-slider__item\">\n\t<a href=\"https:\/\/maissen.com\/en\/discover-rolex\/servicing\/\" target=\"_self\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-servicing-2234_rolex-sav_retailers_176_controle-final_mise_heure_v2-landscape.jpg\" class=\"attachment-full size-full\" alt=\"servicing your rolex - Maissen Klosters AG\" srcset=\"https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-servicing-2234_rolex-sav_retailers_176_controle-final_mise_heure_v2-landscape.jpg 600w, https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-servicing-2234_rolex-sav_retailers_176_controle-final_mise_heure_v2-landscape-300x200.jpg 300w, https:\/\/maissen.com\/wp-content\/uploads\/2024\/07\/rolex-keep-exploring-servicing-2234_rolex-sav_retailers_176_controle-final_mise_heure_v2-landscape-490x327.jpg 490w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><div class=\"carousel-slider__caption\"><p class=\"caption\">Servicing your Rolex<\/p><\/div><\/a><\/div>\n\n<div class=\"carousel-slider__item\">\n\t<a 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