The OMEGA brand is defined by its pioneering spirit. It was involved in some of the most challenging and fascinating adventures in human history: the conquest of outer space including all six moon landings; the development of the first diving watch in 1932 (since then has OMEGA continuously designed timepieces for underwater use that are always state of the art); more precision records than any other watch brand;

timekeeping for top-level sports, including 24 Olympic Games; and the development of a plane designed to circumnavigate the earth and powered by the sun as its sole source of energy. Since 1936, Omega watches have also been sold in Klosters by the Maissen family.