With its mission of ‘Innovators by Tradition’, Tissot has forged its way ahead with innovation and craftsmanship since its founding in 1853. Tissot is now a member of the Swatch Group, the world’s largest watch manufacturer and distributor. From the outset, the company was based in the Swiss watchmaking town Le Locle in the Jura Mountains and it is now represented in 160 other countries.

Tissot’s leading position when it comes to innovation is made possible by the development of high-tech products, special materials and advanced functionality. With range of high-quality watches at attractive prices that is broader and more diverse than that of any other Swiss watch brand, Tissot fulfils its goal of making first-class products easily affordable. As official timekeeper and partner of FIBA, AFL, MotoGP™, FIM Superbike and the world championships in cycling, fencing and ice hockey, Tissot clearly expresses the values of the company, which are upheld with great obligation to tradition: performance, precision and setting new standards.